Last Updated on 2 years ago by Nicky Johnson
The fashion business is nothing like the typical B2B and B2C businesses. Fashion brands and designers must always be on top of their game if they want to stay in the industry—not only do you need to know how to create a purposeful product but also know how to make it relevant. Not forgetting, you also need to know what to say to attract potential investors.
What are the most popular ways to attract funding for fashion businesses? The answer is through pitching events. However, if you attend these types of events without having a good pitch deck, you are bound to fail. Here are some tips on how to create pitch deck examples that will surely leave an impression on your potential investors.
1. Know the audience of your pitch deck template
- 1. Know the audience of your pitch deck template
- 2. Know what stage of funding you are in
- 3. Know the value of your brand for your presentation deck
- 4. Know the cost of expansion
- 5. Know the timeline of your expansion
- 6. Know the risks when presenting your business pitch example
- 7. Know what will make your slide deck templates stand out from other fashion brands
- 8. Know your Weaknesses and Show How you can improve on them
- 9. Know the results of your marketing plan
- 10. Know your buyers and where you can find them
Make sure that you know your potential target audience. Just because you are in a fashion event does not mean that everything else will fall into place. Do your research on your potential investors before creating your pitch deck, find out what they want and make sure you can provide it with no regrets. If this is your first time pitching, you might want to consider looking for an investor that is more experienced and would be able to help you out.
2. Know what stage of funding you are in
Before showing your pitch deck example to anyone, you must know your status when it comes to the funding process. Are you asking for a pre-seed investment, where you are looking to get enough money for your startup? Or is this for a Series B investor that is looking to fund your expansion plan in the European market? Knowing this will help you in creating a pitch deck that shows investors what they are getting in return.
3. Know the value of your brand for your presentation deck
Investors are only interested in putting money into a business that will give them enough value return. You need to show your investors how they will benefit from investing in you. For example, if this is an investment for an expansion plan, you can create slides that highlight the potential market size of the country or market where you are planning to expand your business.
4. Know the cost of expansion
With this tip, you will want to show your investors what your short-term and long-term goals are. If they know how much money is needed for those goals and how it will be used, then there is a higher chance that they will invest in you—mainly because they can see that it is worth it.
5. Know the timeline of your expansion
When you are pitching to investors, everything should be given in percentages or numbers. They love data that tells them how much you are going to earn on a certain date—or how many customers will be using your product by a specific time frame—because they want long-term investors and not just anyone who is looking for fast cash.
Use a roadmap template, which you can find on Venngage, to present this information to your investors.
6. Know the risks when presenting your business pitch example
When you are showing your pitch deck example to potential investors, it will be important that you know what could go wrong in the future. That way, it becomes easier for you to show them how you can minimize those risks or even avoid them completely. For example, you can show them how your product is patent-pending and has a very small chance of being copied by your competitors. Or you can show them the ways to build backlinks so that your website will rank higher in search engines and would get more organic traffic.
7. Know what will make your slide deck templates stand out from other fashion brands
Are you interested in showing your pitch deck example to an investor that is more than willing to invest in fashion brands? If yes, then you need to show them what makes your business stand out from other similar businesses. Highlighting the unique and extraordinary features of your brand or even isolating what is different about the way you approach the market.
8. Know your Weaknesses and Show How you can improve on them
One of the most important things you need to know when creating a pitch deck is knowing where your business is lacking and what you can do about it. This will be useful for future investors because they want to see that there is room for growth—which means more money coming in.
9. Know the results of your marketing plan
Before showing any investor your pitch deck, you need to have a clear picture of how you are going to market your business and what kind of results will be achieved. This way, it becomes easier for them to see that what you are asking is not only possible but also isn’t too much. It will also show them that you have a plan when it comes to marketing.
10. Know your buyers and where you can find them
Investors want to know who their customers are—and the best way to show it is by creating a slide in your pitch deck example that shows what kind of people will be using your products or services. That way, they know how your products can be sold, which means more money in their pockets when the funds are released.
What is a pitch deck for? Looking at only these 10 tips will make you see that there is a lot of planning involved in creating a pitch deck example for investors—that’s why it is important to do it right and present them something that is going to make them want to invest in you.