Imagine you have managed to reach the perfect ski holiday destination of your dreams. What is the first thing you would like to do here, considering the present era of smartphones and selfies?
Of course, you will take out your smartphone and click a few selfies. And then you might also think of making a video. But why a video? Because you know that posting a good quality video of your visit on YouTube will bring you hundreds and thousands of views and followers. And you could also end up earning a lot of money.
As per statistics, there has been an increase of 65% in travel video watch time on YouTube. And for travel businesses, there’s even more good news: as per reports by Think With Google, more and more travelers are spending time watching online videos. Data analysis by YouTube reveals that travel video views are up by 118% every year.
So, it makes sense to make travel videos for your YouTube channel. But how do you do it? Here’s a guide:
Consider the Purpose of Your Travel Series
A travel series is one of the best ways to capture the essence of that breathtaking hike you experienced a couple of years ago, that lovely beach you visited on a family trip, or maybe just the nice summer day you spent in the backyard of your home.
You can create vacation videos in different formats, and they can have varied goals as well. Suppose you are making a travel series to get a large number of YouTube views. The procedure for shooting and editing the series will be completely different than if you are making a video for remembering a staycation in the backyard.
Hence, before starting with making a travel series for your YouTube channel, you must be clear about the purpose of your video.
So, without further ado, here there are four basic steps:
- Defining Your Story
- Filming your Travel Series
- Editing the Video
- Publishing and Promoting the Video
We will be going step by step elaborately.
1. Defining Your Story
As per the Harvard Business Review, humans love stories and are attracted to them as well. Hence, when making a travel series for your YouTube channel, you must think about the story you will be sharing with the audience.
If you want your vacation travel story to be effective, try making it a little complicated. Take the example of a video created by Lost Campers, a San Francisco-based van-rental outfit. The video is about vacationing in Big Sur in California.
It is a video of a few seconds, shot using a drone, but it narrates a long story in simple and concise shots. Every time you watch the video, you will feel like camping for a week at Big Sur.
Also, because a video is one of the most persuasive mediums carrying and even amplifying a lot of emotions, quiet stories narrated with an understatement can speak to the viewers’ senses.
This minute-long video with a soft voice-over from Airbnb, an online marketplace for lodgings and homestays for vacation rentals and tourism activities, is a good example here.
Quiet and simple, this Airbnb piece featuring a toddler walking towards a door filled with sunshine will stir you to explore the world.
2. Find Your Style
Travel videos come in varied styles. So, before filming your travel series, it is worth going through a few examples to get a clear idea of the way you want your video to appear.
There are vlog-oriented videos with narrations, and then there are videos focusing on scenic landscapes urging viewers to visit the places.
3. Filming Your Travel Series
So, your story is ready; now, you must start recording your video. Work on getting a mix of detailed close-up shots and long-wide shots, along with a few extra shots for the post-editing phase.
Here, the most important things you will need to make your travel series include a good quality camera and various other tools. You already have the story for your video, so now you need to ensure that your video quality is superb.
Use point and shoot cameras for recording your travel video. And if you think that you cannot get good quality equipment within your budget, you can use your smartphone for the process.
4. Editing Your Travel Video
Editing your travel series involves working on transforming raw clips into a flowable story. You must cut out the sections you do not require and keep all the shots in your video in perfect sequence.
You can use a movie maker online tool to fit all the shots together and add effects and filters to make your video more polished and attractive. When editing your travel video, make sure the introduction is not more than 10 seconds and you can make it with the help of Intro Maker; insert your channel logo to promote your brand, add music for special attention, and do not forget to use a CTA of 10 to 15 seconds.
During the editing phase, you can even record your voice and overlay it on your video to add more information and value to the visual while keeping it engaging and interesting at the same time.
3. Publishing and Promoting Your Travel Series
So, now that you are done with your travel series, it is time to upload it on YouTube. But wait, before that, you must optimize your travel video for YouTube. There are a few specific steps you must follow to optimize your video for YouTube.
- Do proper keyword research and insert the most relevant keywords in the video title and description.
- Also, do not forget to add meta-data with the keywords before uploading your travel series.
- List all the target keywords as the first tag and then add synonyms and other related keywords.
- If you have access to any extra settings from YouTube for filling out the behind-the-scenes of your video, use them. Add category, location, and recording date.
- Use stunning video thumbnails as they can have more people clicking on your video.
- Create closed captions and video subtitles as they can expand the range of the audience of your travel video.
- Finally, if there’s a blog you are running online, ensure to embed your travel video in your blog. Linking to your video is also a great SEO practice.
That’s it! Once you have followed all the steps mentioned above, your travel series on anything from the best hiking trails to the most happening summer vacation spots are ready to be published and promoted on YouTube and even on other social media platforms. The process might feel complicated, but if you work step-by-step, it gets less intimidating.